I have lost THREE businesses, for three different reasons, and through it all I maintained my peace. Even though some would look at these as failures, I look at them as winnings (yes, seriously). The immense power of peace in your life is priceless. You may have lost everything, or in my case nearly everything, but if you hold onto your peace – you win.
He who lives with the most peace wins!
Candle Company #1 early/mid 1990’s Design Initiative Group/DIG/DigWARE/DigGlo: We grew to moderate success selling to up market stores such as Neiman’s, middle market stores such as Urban Outfitters and mass market stores such as Clair’s Boutiques. We had enough success that the government gave us a Small Business loan for $350,000 to help us expand. Within a year of the loan, I was notified by my business partner that he was taking actions that would close the doors to our candle company. I was overwhelmed with fear. I know what the onset of a deep depression feels like…I couldn’t pull myself from bed for a couple of days. I woke up one morning, stood up and said, “I am turning this into THE BEST THING that could have ever happened FOR ME!” And that I did. FIVE and ½ weeks later, I was up and running with a new candle company.
Candle Company #2 1998 Er’go Candle: It was with this company that I helped introduce Soy Candles to the nation by marketing nationally to the upper-end gift and spa industries. At the pinnacle of our success, I was featured on CNN during Prime Time, News Night with Aaron Brown in a piece on up-and-coming entrepreneurs, called ON THE RISE. Sitting there that night, watching CNN, at what was the height of my personal success, an event that should have brought me great joy, I knew in my heart it was the beginning of the end. I am a very positive person, but in this case it was my gut talking.
My name and image was becoming important for the brand (think, Colonel Sanders and KFC). Though this exact scenario was my vision for the brand, it wasn’t the image held by a group of my investors, a family who happened to own the majority of the shares. I knew that evening, while watching CNN, that group of investors could not allow this to happen. If my name and image became too interwoven within the brand, they might lose some control. Approximately 3 months later I was voted out of my company.
Several days after I was voted off my Island, I took a week long cruise to clear my head and receive inspiration. And I did exactly that by staying PRESENT on that cruise and not spending ANY time on what had just transpired. I also knew that I didn’t want to create what I was going to do next from my mind, but instead be inspired from my inner spirit – for that reason I did not spend ANY time trying to figure out what I was going to do next. The trick, I had learned over the years of creating from my inner spirit, is to remain PRESENT in the MOMENT during these times of inspiration and let go of the past and don’t worry about the future. On the last day of that cruise, it was as if an information bubble encapsulated me with the full concept for my new company. And yet again, 5 and ½ weeks after I stepped off the cruise ship I was up and running with a new candle company. (I’m not sure why with both businesses it took exactly 5 ½ weeks to get them going, but that is amazingly what happened.)
Candle Company #3 2005 Jimmy Belasco Soy Candles: With this company, in the 5.5 weeks it took to put everything together, we also happened to design packaging that won Best New Product Packaging for our category (candles/fragrance/bath & body) at the NY International Gift Fair. We began to experience some moderate success when, in the early months of 2008, the bottom fell out of the US economy. With the drop in the economy along with some poor timing on decisions made in the months earlier, my company started to bleed money. Over the next few years, I experienced the collapse of my business. After completely exhausting all of my resources (financially, physically, spiritually & emotionally) I licensed my brand to a larger candle company in the beginning of 2011. After a year, I finally decided to call it quits – there was not more peace, love or joy in that business for me.
At the end of each of these businesses, for the most part, I maintained my peace. I usual choose to look at these sorts of tumultuous events as happening FOR ME, for my highest good… instead of TO ME or against me. In the first two businesses at the very end, if I had spent ANY time regretting the past I would not have been focused enough to start an entirely new company in FIVE and half weeks. In each instance, in just over ONE month, I was able to create a new company, develop a full collection of fragrances, design new packaging, have samples of the new packaging produced, design and print new catalogs and have it all set up in showrooms across the country in the 6 major markets! All of that, plus a whole lot more in FIVE and a HALF WEEKS! It still amazes me that I was able to that, TWICE!
The ONLY way this was possible is because I stayed PRESENT IN THE MOMENT. I had to let go of my past and focus upon my present moment if I wanted to succeed in launching those candle lines. I am not Superman, in fact I am rather normal. What I am good at is remaining focused on the present and letting go of the past. By me letting go, I was able to maintain my peace. Because I was at peace during the process, I was able to accomplish some amazing things in a very short period of time.
Letting go is your key to peace. There is much power in a person who is able to maintain their peace.
He who lives with the most peace wins!
Let it go. Let it go. Let it go. (sung to the tune of Let it snow, let it snow, let it snow)
If you look at the case of candle company #2, technically, they walked away with the business I created, but I walked away with my peace. In this case I feel happy because I gained a level of peace in the process that I might not have been able to if the circumstances hadn’t played out as they did. This is why in the middle of a tumultuous situation I try not to judge the events as “bad”… they simply “are what they are“. I see these events as something that will end up for my highest good. It has sometimes been difficult to see things this way when the sh#t is hitting the fan, but I have had enough experience to know and trust that it can be the BEST thing that could happen… as long as I continue to keep that point of view. And trust me, because I know for myself, if you think it is the worst thing that could happen to you, you will also end up being right.
This universe is a magical place, whichever direction you choose in life; life is happy or life is sad, Life is good or life is bad… you will ALWAYS be right!
peace, love, jimmy